We Asked Users
This survey was presented to a prequalified TCD audience in contextually relevant web articles and newsletters.
Survey participants self-selected two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
Would you work for a company that doesn't have a sustainability strategy?
Please select one.
Would you work for a company that doesn't have a sustainability strategy?Survey Results
974 Sustainability Focus:
2,082
Aggregate Insights
The combined 48% vote for "No" and "Only if I couldn't find another job" suggests that a meaningful segment of the workforce is unwilling to compromise on sustainability.
The 23% vote for "Only if the company is working to develop a plan" suggests a meaningful opportunity to address employee concerns with thoughtful strategic development.
Further polling could target respondents by age to determine whether younger, up-and-coming employees are more or less willing to compromise than their older, more established counterparts.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey, as described in more detail in the Insights and Methodolgy sections below.
974 Sustainability Focus:
2,082
Split Insights
The strong overperformance of "No" among respondents consuming content about egregious corporate behavior in the outrage focus split suggests the power of anger in motivating demands for change.
The overperformance of "Only if the pay is good" among the sustainability-focused audience suggests that an abstract desire to help the planet is potentially less effective in driving emphatic action than targeted anger against bad actors.
Further polling could retarget the individuals who responded "Only if the company is working to develop a plan" to determine the specific types of initiatives that each segment would be willing to accept.
Methodology
This poll was conducted among a prequalified TCD audience of likely adopters via distribution in 9 syndicated web articles. It received a total of 3,146 responses and generated segmented data across 2 primary contextual splits.
TCD surveys are embedded inline in contextually relevant web articles and newsletters. Survey participants self-select two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey. Split analysis explores the degree to which different messages — and the self-selected participants who seek them out — can shape consumer sentiment.
