We Asked Users
This survey was presented to a prequalified TCD audience in contextually relevant web articles and newsletters.
Survey participants self-selected two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
How often will you be gardening this summer?
Please select one.
How often will you be gardening this summer?Survey Results
2,257 Outrage Focus:
1,826 Money Focus:
258
Aggregate Insights
Nearly 7 in 8 respondents (87%) plan on gardening at least once a month this summer, representing an enormous opportunity to engage mainstream audiences with garden-related content.
Half of all respondents will be gardening every day during the summer months, representing a highly qualified segment that's likely to over-index on gardening content, recommendations, and products.
Future polling could explore what types of plants and projects these gardeners plan to focus on across various seasons.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey, as described in more detail in the Insights and Methodolgy sections below.
2,257 Outrage Focus:
1,826 Money Focus:
258
Split Insights
The relatively even spread among responses across various audience segments indicates that gardening habits transcend topical interest areas.
The slight overperformance of "I don't garden" among the money-focused audience suggests a potential opportunity to educate cost-conscious consumers about the economic upside of gardening.
Further polling could retarget the money-focused audience to explore their reasons for gardening or not gardening, with a special focus on the perceived costs and benefits of the activity.
Methodology
This poll was conducted among a prequalified TCD audience of likely adopters via distribution in 16 syndicated web articles. It received a total of 4,349 responses and generated segmented data across 3 primary contextual splits.
TCD surveys are embedded inline in contextually relevant web articles and newsletters. Survey participants self-select two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey. Split analysis explores the degree to which different messages — and the self-selected participants who seek them out — can shape consumer sentiment.
