We Asked Users
This survey was presented to a prequalified TCD audience in contextually relevant web articles and newsletters.
Survey participants self-selected two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
If you're thinking about switching to electric yard tools, which of these factors would be most persuasive for you?
Please select one.
If you're thinking about switching to electric yard tools, which of these factors would be most persuasive for you?Survey Results
2,686 Sustainability Focus:
473 Money Focus:
418 Health Focus:
1,137
Aggregate Insights
The strong performance of "Cheaper to fuel and maintain" suggests that cost savings are top of mind for mainstream consumers.
The generally balanced results suggest an opportunity to blend environmental benefits as one selling point among many in an optimal marketing strategy.
The underperformance of "More enjoyable to use" suggests an opportunity to educate consumers about noise reduction, product weight, or other factors distinguishing electric tools from gas tools.
Further polling could explore the relative importance of each factor among audiences of in various demographic brackets.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey, as described in more detail in the Insights and Methodolgy sections below.
2,686 Sustainability Focus:
473 Money Focus:
418 Health Focus:
1,137
Split Insights
The strong performance of "Cheaper to fuel and maintain" with the quality-focused audience suggests that cost savings are top of mind even for discriminating consumers.
The generally balanced responses from the sustainability-focused audience suggest that even eco-conscious consumers are disinclined to make sacrifices just for the sake of going green.
Further polling could explore the magnitude of cost savings that would be persuasive for consumers in each split.
Methodology
This poll was conducted among a prequalified TCD audience of likely adopters via distribution in 7 syndicated web articles. It received a total of 4,848 responses and generated segmented data across 2 primary contextual splits.
TCD surveys are embedded inline in contextually relevant web articles and newsletters. Survey participants self-select two times, first when deciding to consume the host content and then again when deciding to participate in the survey.
Contextual splits are determined by the topical focus and interests of the audience members participating in the survey. Split analysis explores the degree to which different messages — and the self-selected participants who seek them out — can shape consumer sentiment.
